ANEAU is a contemporary Australian lifestyle brand exploring the sequence of stories that weave us together. Modern textiles celebrating traditional techniques.
An aneau is a small circular band of metal. ANEAU the label is an infinite ring; of women, of connections and of thoughtfully designed items with stories to tell.
ANEAU is intrigued by age-old traditions, and yet at the same time, is always curious to discover and celebrate what’s next. ANEAU’s first collection is a range of hand-sewn quilts for the home. The quilts are designed in Sydney and made in partnership with the Purkal womens foundation in a rural village in the foothills of the Himalayas. Conscious, considered and meaningful exchange underpins every ANEAU design and collaboration.
“The experience of receiving a beautiful handmade quilt from a loved one is such a special and unique thing,” says Anna Westcott, ANEAU’s creative director. Like the best family heirlooms, all ANEAU items are made to last and should be used and adored. These are products that seek to start conversations, ignite relationships and unlock forever boxes.
About Anna Westcott
Designer Anna Westcott launched ANEAU in September 2016, but the story doesn’t begin there. The Sydney designer’s grandparents were both tailors, and a respect for tradition, art and more specifically, of quilting, was instilled early on in life. Westcott made her first quilt, Swan Song, with her grandmother Joan and mother Margaret. She was taught by these women that the stories behind an object are often just as interesting as the objects themselves.
After many years working under visionaries within the fashion world such as creative director at Hermès Nadège Vanhee-Cybulski, Electric Feathers founder Leana Zuniga and creative director at Jac+Jack Patrick Blue, 2016 marks Westcott’s first collection of lifestyle products for the home.
Anna has also consulted with design and strategy for YEVU since it's inception in 2015, relaunched the iconic Australian denim brand JAG with a step change and new aesthetic, designed women's wear for sportscraft and is currently working at planet furniture as a senior sales consultant + product development in Surry Hills whilst still pursuing ANEAU. Anna has released two more product lines with ANEAU since the release of the quilts and hopes to continue to evolve the beautiful products and build long lasting relationships with all the people she partners with.